MAM - The Key to Video Content Personalization at Scale
Customers across industries seek personalized and relevant content experiences during various touchpoints in their journey. However, many organizations lack the capability to meet these expectations. By prioritizing content experience alongside customer experience (CX) enhancements, organizations can foster greater customer satisfaction and loyalty.
A structured content management system like a media asset management (MAM) system, allows organizations to create, manage, and distribute personalized and consistent video and content experiences at scale. By facilitating content reuse and providing robust content management capabilities, MAM systems reduce costs and enhance productivity effectively across teams and enterprises, allowing for greater content output and enhanced content ROI.
Curator Clip Link
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Curator for Adobe
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Supporting all major camera cards and video formats, Curator Connect enables media managers to ingest and tag video anywhere in the world through a simple user interface.
Using IPV Curator, Hearst has created an internal Distributed Cloud environment where content is ingested and logged locally but made available globally using IPV’s advanced search functions.
AMPAS worked with IPV to develop a system that would let its teams quickly and easily search, find and discover assets throughout its archives. It knew that creating proxies of its assets was the best way to manage its large amount of content.
After learning of several installs of IPV technology in ‘heavy-hitting’ broadcast facilities around the world including CNN, it was clear to Home Depot Television that Curator would do everything it needed, and more.