How to Use a MAM to Maximize the Power and Savings of the Cloud
The increasing capabilities and benefits of emerging cloud and advanced production technologies establish a crucial need to revitalize the media creation ecosystem. It also highlights the importance of investing in a unified approach to effectively respond to evolving consumer preferences and expand global content creation.
An investment in cloud-based production technology is now essential to fully leverage the content creation ecosystem and efficiently scale video output in order to meet the growing consumer demand for video content across channels.
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Supporting all major camera cards and video formats, Curator Connect enables media managers to ingest and tag video anywhere in the world through a simple user interface.
Using IPV Curator, Hearst has created an internal Distributed Cloud environment where content is ingested and logged locally but made available globally using IPV’s advanced search functions.
AMPAS worked with IPV to develop a system that would let its teams quickly and easily search, find and discover assets throughout its archives. It knew that creating proxies of its assets was the best way to manage its large amount of content.
After learning of several installs of IPV technology in ‘heavy-hitting’ broadcast facilities around the world including CNN, it was clear to Home Depot Television that Curator would do everything it needed, and more.