DAM & video
Why is it so Damn Hard!?
Industry jargon is generally developed to make communication easier. But it can just as easily cause confusion. Marketers like to “coin” terms to “differentiate” products, and product teams get sidetracked in minutiae that doesn’t impact outcomes. Both of these forces have impacted digital, video, and media asset management software. But what is the actual story behind these fancy terms?
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Supporting all major camera cards and video formats, Curator Connect enables media managers to ingest and tag video anywhere in the world through a simple user interface.
Using IPV Curator, Hearst has created an internal Distributed Cloud environment where content is ingested and logged locally but made available globally using IPV’s advanced search functions.
AMPAS worked with IPV to develop a system that would let its teams quickly and easily search, find and discover assets throughout its archives. It knew that creating proxies of its assets was the best way to manage its large amount of content.
After learning of several installs of IPV technology in ‘heavy-hitting’ broadcast facilities around the world including CNN, it was clear to Home Depot Television that Curator would do everything it needed, and more.