Media management specialist offers flexible deployment models for its unique proxy-based workflows through the Curator platform

Cambridge, UK. October 2, 2017 – Media management technology specialist IPV will present its latest advanced production management and remote editing tools at NAB Show New York. Visitors to booth N1159 will discover how IPV’s in-demand Curator platform can make using the cloud a reality for production and creative services through its unique proxy-based workflows. They will also gain valuable insight into which type of MAM deployment – hosted service, cloud-based platform, on-premises installation or a hybrid of them all – is right for them.

More IPV MAM solutions have been deployed in North America than anywhere else in the world, as forward-thinking organizations that own and produce content recognize the benefits of being able to easily use or re-use media assets in fast turnaround workflows such as sports. This is particularly relevant as the focus shifts from the management of single assets to complete creative services workflows for entire productions, incorporating the required elements such as video graphics and effects.

The Curator platform arrives at NAB Show New York with increased functionality for editors, following recent high-profile integrations with Adobe Premiere Pro and After Effects, and Avid. From hosted services to SAAS, subscription, and on-prem & off-prem to the more typical hybrid approach, IPV’s MAM solutions allow editing from the cloud to live production. By registering content from any location proxies, will be created and shared geographically across a distributed workforce. This means that multiple copies of high resolution are avoided and access to assets made available to everyone in the team.

As the amount of content being created continues to grow, so does the need to be able to manage, find and retrieve it easily. New third party cognitive services based on artificial intelligence are set to revolutionise metadata tagging, which was once a labor-intensive task. Available through IPV’s Curator platform, this emerging technology augments the logging and annotation of content as well as the use of controlled and cleaned vocabulary to ultimately make finding content much simpler. These AI advancements will be on show on the IPV booth throughout NAB Show New York.

“North America is our biggest market, and we have many high-profile clients that are using our Curator platform including Hearst, The Golf Channel, Turner, Home Depot, AMPAS, A+E, NASA and Monster Energy, so it’s important that we’re present at a key industry gathering like NAB Show New York,” said Dave Cole, IPV’s CEO. “With the growing amount of assets that broadcasters, sports organizations and enterprises are creating, it’s never been more important to have a streamlined asset management system such as Curator. If a content owner cannot search for and find its valuable assets, then it may as well not have them.”

As well as exhibiting at NAB Show New York, IPV will also host two seminars at the event in the Connected Media|IP Theater. The first is at 2pm on Wednesday October 13, and the second is on Thursday October 14 at 11am.

NAB Show New York takes place at NYC’s Javits Convention Center from Wednesday 18 to Thursday 19 October. IPV’s booth is N1159, which is located on Exhibit Hall Level 3 in Hall 3B.