Cambridge, UK, July 7, 2010

IPV, a global leader and largest independent supplier of media, metadata and low bit-rate, frame-accurate video technology to the broadcast and professional video sectors, has announced that newly formed Soft4TV, an international IT technology company, will represent its business in the French market. Founded by French industry expert Dominique Bizard, Soft4TV will continue to develop the business opportunities for IPV across France and to capitalise on the growth potential in this ever-significant market.

"As a leading provider of browse and asset management solutions to the broadcast and entertainment industry, IPV brings a wealth of expertise in its understanding of workflow technologies and the efficiencies that are needed to meet the challenges in today's demanding broadcast business," said Dominique Bizard, President of Soft4TV. "Deemed the de facto browse solution on the market today, the IPV technologies offer superior productivity and workflow efficiencies that are ripe for development in this market."

Soft4TV will promote the entire IPV product portfolio across the breadth of the country. Products in the IPV range include the company's leading Curator system, a comprehensive, browse-based tapeless workflow media system which allows communities of media professionals to add value to their content; the company's recently introduced Teragator data aggregation engine - a powerful tool that provides a platform to aggregate disparate metadata sources and data mining services to identify and manage complex relational links between assets; its SpectreView system - the de facto standard for browse resolution systems; as well as the company's Process Engine which facilitates the automation of multiple media workflows.

"We continue to seek out opportunities to grow our business internationally and the appointment of Soft4TV in France provides us with a perfect route to market and enables us to better support the needs of our customers in this region," said Nigel Booth, EVP Sales and Marketing at IPV. "Dominique has an impressive heritage in the broadcast sector that spans more than three decades and includes experience in product management, new market development and sales channel expansion. He brings together a wealth of industry knowledge, an understanding of software solutions and most significantly an in-depth familiarity with the French market which will be extremely valuable as we further strengthen IPV's business in Europe."

Bizard's expertise is focused on software technology and telecommunications, as well as system engineering and integration. He spent over 12 years at Harris Broadcast Communications where was responsible for expanding the company's software solutions across France, Spain, Switzerland and Russia. The Soft4TV solutions bring together highly integrated and cost-effective products that enable sophisticated media workflows for emerging content delivery business models.

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